For brands and businesses

Design for outdoor businesses.

Website design, branding and print for bike brands, ski chalet companies and outdoor clothing labels. Work that makes your customers trust you before they’ve met you.

Want your own bike wrapped? That’s Livrea, my studio for riders.

Brands I've worked with
  • Colina Bikes
  • Emu Bikes
  • Evans Cycles
  • Rossignol
  • Quiksilver
  • Meribel Ski Chalets
  • Xscape

Who I work with

Three kinds of business, all selling to people who’d rather be outside.

The Colina Bikes homepage, designed by Foxley: a rider on a Peak District lane beside yellow gorse
If you run

A cycling brand

Frame builders, component makers, bike shops and the brands around them. Product pages that make geometry easy to compare, spec sheets for the shop floor, and wraps for your demo bikes.

Pictured: the Colina Bikes website.
Often includesStack and reach tablesSpec sheetsDemo fleet wraps
Chalet living room at dusk with a lit fire and mountain view
If you run

A ski chalet

Catered and self-catered chalets in the Alps. Sites, guest guides and menus that let the rooms and the view do the selling.

Often includesRoom-by-room pagesDistance to the liftGuest guidesMenus
Walker in a shell jacket on a windy ridge
If you run

An outdoor clothing label

Lifestyle and technical clothing. Identities, lookbooks and shops with fabric and fit shown up close.

Often includesFabric weights in g/m²LookbooksSwing tags

Websites

Brand sites, shops and chalet sites, designed for desktop and mobile together.

Mountain bike brand website on a laptop and a phone
Brand sitesDesktop and mobile from one design
Ski chalet booking website on a laptop in a chalet
Chalet bookingRooms, availability and enquiry on one page
Gravel bike product page on a phone held on a mountain road
Product pagesGeometry table beside the build options
Brand identity for an outdoor apparel brand: cards, swing tags, stickers and a jersey
Branding

A mark that works on a jersey, a sign and a phone screen

Logos, colour and type, built as a system rather than a single file, with guidelines that keep it consistent when other people use it.

Often includesLogo and wordmarkBrand guidelinesStickers and swing tags
Printed chalet guest guide and menu on a wooden table
Print

Things guests and customers pick up and keep

The guest guide on the chalet table, the menu, the catalogue on the shop counter and the spec sheet in the box.

Often includesChalet guest guidesMenusBrochures and cataloguesSpec sheets
Skier holding a pair of skis wrapped in Meribel Ski Chalets branding, with a rack of matching branded skis behind her
Fleet wraps

Your brand on the bikes, skis and boards people actually ride

Demo fleets, team bikes, event bikes and rental skis, wrapped in your brand so they're recognisable on the hill and in every photo. Designed from your brand guidelines, or as part of a new identity.

CoversFramesWheelsHelmetsSki top sheetsSnowboard top sheets

Every piece is printed, cut and labelled for its bike, ski or board. Your team fits them with my step-by-step guide, or I fit them for you.

How a project runs

From the first call to launch day, it’s the same designer on the other end of the email.

1

Call

We talk through what you sell, who buys it and what isn't working now.

2

Proposal

A written scope and quote, so you know what you’re getting and what it costs before anything starts.

3

Design and build

Designs you can review on your own phone and laptop, then built in WordPress and Elementor so your team can edit it after launch.

4

Launch and after

Go live, then a walkthrough so your team can update it.

Cost

What affects the cost

Every brand project is quoted on its own scope, and you’ll have a fixed figure in writing before anything starts. These are the things that move it most.

SizeHow many pages and templates the site needs.
Selling onlineA shop or booking system adds products, payments and delivery rules.
Words and photosWhether you supply them, or I write the copy and arrange the photography.
PrintHow many pieces, and how many copies.
Fleet wrapsHow many bikes, skis or boards, and where they’re fitted.
Questions

What brands usually ask

How much does a website for an outdoor brand cost?

Every site is quoted on its own scope: how many pages, whether it sells online, and who supplies the words and photos. You get a fixed figure in writing before anything starts.

Can I update the website myself?

Yes. Sites are built in WordPress and Elementor, or Shopify for larger shops, and you get a walkthrough at launch so your team can change text, photos and products without calling me.

Do you design websites for ski chalets in the Alps?

Yes. Chalet sites are a big part of my work, with room-by-room pages, distance to the lift, and booking or enquiry forms that work as well on a phone in the resort as on a laptop at home.

Is search built in?

Every site is built with search in mind: clear page titles and descriptions, a sensible structure, fast pages and the structured data Google and AI search tools read. Rankings are never guaranteed, but the foundations are done properly.

Can you brand and wrap our demo fleet too?

Yes. Fleet wraps for demo bikes, team bikes and rental skis are designed from your brand guidelines and priced by how many bikes, skis or boards you have.

Next step

Get a quote for your brand.

A few lines about the brand and what you need is enough. You’ll get a call slot back to talk it through.

Get a quote